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Lessons from a Winemaker

By Mike Collado
January 30th, 2014

We had the chance to spend a day in Napa last week during our Annual Company Meeting where we met Tom Davies, President of V. Sattui Winery.

Aside from being a great host (check them out – fun wines, amazing Cheese Shop & Italian Deli, and stunning grounds), Tom is an insightful business leader whose stories about the winery were inspirational.

Four things resonated with our team…

Doing Things Differently

Tom likes to camouflage his business acumen by saying he’s a farmer. But it’s clear he and the winery are pioneers.

V. Sattui pioneered not only the wine tour experience – by being the first in Napa to invite the public to come to the winery and hang out on the property by providing picnic tables – but also the wine retail business – by establishing the first direct-to-consumer wine club.

Doing things differently is a key part of what makes SOLiD unique.

Such as tailoring the ALLIANCE distributed antenna system (DAS) around the requirements of building owners. Or warehousing products on-site and pre-configuring gear to fulfill orders within days (not weeks) and to simplify field deployments.

 

Doing Whatever it Takes

Before the winery scaled and deployed modern technology, Tom helped cork bottles by hand.

SOLiD is no stranger to heroics. From getting on a plane to be on-site the next day to troubleshoot or racing to the airport with a part because we missed a freight cutoff, we’re committed to moving mountains for our customers.

 

Always Be Advancing

Tom describes a healthy paranoia of not letting the winery’s success distract from the hunger to advance.

Even though V. Sattui pioneered the direct-to-consumer retail model, the winery has continued to challenge itself to innovate and improve.

Similarly, although V. Sattui Director of Winemaking Brooks Painter was recently recognized as “Winemaker of the Year” at the San Francisco International Wine Competition, the winery continues to push to safeguard from losing its edge.

In spite of our success at SOLiD, we’re energized every day to raise the bar by innovating technology, leading the industry with new initiatives, delivering “wow” to our customers, and working with the best and the brightest in the industry (we’re hiring!).

 

Building a Wonderful Brand

Tom pinpoints Quality, Value and Service as key attributes of the V. Sattui brand and is dogmatic in protecting and preserving it.

At SOLiD, our brand is about Creativity, Honesty and Reliability.

Or, as the mnemonic that Dr. Lee offered our team:

  • S = Solid professionals
  • O = Open minds
  • L = Leadership
  • I = Integrity
  • D = Dream (about the future)

 

We look forward to applying these lessons from a winemaker to our business. Let us know how we’re doing.

 

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