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Not Quite Super, But a SOLiD Week in Vegas

By Mike Collado
September 15th, 2014

IMG_0392We had a burning question about Super Mobility Week: If you build it (oh, and move the date and partner with a bunch of other conferences), will they come?

Last year, our friend Zoran Kehler didn’t speak glowingly about the event, likening it to a farmer’s market in Northern Virginia – ouch!

Sue Marek wondered about SMW as well.

Team SOLiD did in fact come, arriving in Vegas amidst heavy rain storms that got people talking. An omen?

Some, including RCR Wireless and PC Magazine, found SBW to be a let down.

For us, we enjoyed a productive week in which we joined FierceWireless, 4G World and Tower Summit panels, hosted meetings and hung out with the industry at our booth, meeting room, countless social engagements.

Sure, it wasn’t like 2004 when a vendor presented hourly highlights from the then-new Broadway musical Wicked. And SMW will remain a fraction of what is Mobile World Congress. But it did successfully draw the stakeholders with whom we want to do business.

As an homage to the Late Show Top Ten list, we bring you the SOLiD version…

 

Top Ten Things We Learned at Super Mobility Week

10) Sliders are the ultimate cocktail party food. They were served at every party we attended including those hosted by RFS and Goodman Networks (thanks for the invites) as well as some we crashed (smiles).

9) Visine and 5 Hour Energy are the best friend of the business traveler in Las Vegas.

8) Don’t confuse virtualization with 5G. Virtualization is happening now to improve wireless infrastructure network efficiency. 5G is – so we think – about a network of networks.

7) Just as there is a densification toolkit, there exists a backaul toolkit. While fiber is still the backhaul solution of choice, fiber may not be present so other technologies will be used.

6) WiFi is part of the densification toolkit. Really. Just ask Apple whose iPhone 6 will allow you to make phone calls over Wi-Fi, too.

5) The greatest impediment to widescale deployment of small cells remains a repeatable business process that includes lower costs.

4) Despite all the small cell hype, DAS continues to be the solution panelists point to as the most pragmatic solution for densifying the wireless network indoors.

3) C-RAN continues to be dismissed in North America in spite of successful deployments by Asian operators. This is largely attributed to market timing and resistance among traditional RAN infrastructure incumbents.

2) Be prepared for a steady diet of 5G agenda topics at wireless conferences going forward – even though the industry is still unsure of what 5G really means.

1) The event is still relevant. Well, relevant enough.

 

 

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Team SOLiD

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Mike Collado (VP of Marketing) draws some laughs during opening remarks at the FierceWireless “5G Roadmap” breakfast panel

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Sue Marek (FierceWireless), Kris Rinne (AT&T), Mike Haberman (Verizon), Arun Bhikshesvaran (Ericsson), Aicha Evans (Intel) & Chris Pearson (4G Americas) at the “5G Roadmap” breakfast panel

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7 AM makes for a REAL early start…

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Moderator Haig Sarkissian (Wireless 20/20) questions panelists Nivi Thadasina (Samsung), SOLiD’s Ken Sandfeld, Greg Friesen (DragonWave), Mike Schabel (ALU) & Mike Robinson (Goodman Networks) during the “Small Cell & Cloud RAN Deployment Strategies” session by 4G World

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Sharpe Smith (AGL) readies panelists Neil Manning (Corning), Lance Craft (Dali Wireless) and Fred Terhaar (Ericsson) while moderator Haig Sarkissian (Wireless 20/20) shares a laugh with SOLiD’s Ken Sandfeld before the “Charting Future In-Building Growth in Venues & the Enterprise” session

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SOLiD keeps people connected and safe through a portfolio of evolutionary and revolutionary wireless densification solution

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