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Ready or Not, Here we Come!

By Mike Collado
February 4th, 2013

Team SOLiD

Energy and excitement best describe the tone at SOLiD’s just-completed 2013 kickoff meeting in Cupertino.

For starters, we closed 2012 having tripled our sales with high-profile projects at Paul Brown Stadium, Duke University, Kaiser Permanente, Denver Sheraton and the New York City Subway.

And because we had doubled our staff since our 2012 kickoff meeting, this was the first chance for some to connect a face with a name.

Lastly, Dr. Seung Hee Lee, CEO of our parent company, had flown in from Seoul specifically to join our meeting.

The SOLiD Mission

We have aligned our organization – from sales and marketing to finance, support and logistics – to support a single mission:

To lead the markets we serve with best-in-class products and services

Dr. Lee shared with us that SOLiD was founded on the principle of innovating technology to solve industry problems in new ways.

We continue to back that up with products such as the ALLIANCE multi-service DAS platform which supports cellular, public-safety, private 2-way radio, and paging on a single infrastructure using one strand of fiber.

Of course, great technology and products don’t mean much without great service and support. That’s why our mission also includes a passion for raising the bar to ensure that SOLiD solutions are optimally designed, installed and managed.

SOLiD Values

We have similarly identified three key values around which we strive to uphold every day:

Creativity | Honesty | Reliability

Everyone at SOLiD is empowered and encouraged to explore new ways to solve problems through technology innovations, new applications of existing products or fresh business processes and perspectives.

We foster a culture of trust and doing the right thing. Our team is committed to addressing issues both candidly and directly.

Lastly, we’re dogmatic about living up to our promises and commitments. SOLiD has and will continue to move mountains for our customers and partners.

What’s Next?

SOLiD is in the network enablement business.

For wireless, radio resources will need to get closer to the user.

And for buildings, there will need to be a ton of capacity available that today’s networks simply can’t provide.

We’ve said it before that DAS and fiber networks are converging.

We believe that networks must become multipurpose. They must be easy to deploy to accommodate growth and change. And they must lower costs.

In 2013, we expect the INFINITY ACCESS optical transport solution to be deployed by both carriers and venue owners for 1GE and 10GE DWDM applications; to enable Fronthaul and Backhaul for Small Cell and WiFi Offload; and for Passive Optical LAN deployments at hotels, hospitals and campuses.

What’s on Your Mind?

If you have recently participated in a 2013 Company Kickoff Meeting, what were the key outcomes and areas of focus?

We always enjoy interacting with you… in-person at industry conferences and SOLiD training events as well as virtually through The Inside Story (please subscribe) and on LinkedIn (follow us).


Dr. Lee - CEO of SOLiD, Inc.


Ken Sandfeld (Vice President), Seth Buechley (President), David Bledsoe (Sales Engineer) and Matt Atkins (Inside Sales)


Kurt Dadd (Sales Engineer), Shane Hague (Sales Director) & Charlie Hancock (Sales Director)


Kurt Dadd (Sales Engineer), Dadrian Carrington (Sales Engineer) & Saeed Anwar (CTO)

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