A quick glance at the agenda for the education sessions at CTIA’s Super Mobility 2015 reveals a continued steady diet of Small Cells, C-RAN and Large Venues but little to no exploration of the Middleprise (the middle-enterprise market that is defined as venues having 100k to 500k square feet). And that seems like a big miss.
This triumvirate of topics falls into either the category of old news or premature news.
In spite of bold predictions that include the death knell for of DAS (distributed antenna system) or the prognostication of the year of the small cell, small cells are not seeing widespread take-up, a reality David Chambers at ThinkSmallCell observed in the more somber tone at Small Cells World earlier this summer.
Although C-RAN – which Frank Rayal at Zona Partners refers to as “the software base station” – has gained traction with China Mobile and SK Telecom in markets that are challenged by the “data tsunami”, here is the U.S., the “capacity crunch” is not yet acute; we’re still focused on solving for coverage.
Finally, Large Venues (Tier 1 venues having over 1 Million square feet like stadiums, arenas and large college campuses) “are nearing the saturation point” according to Jim O’Gorman (Communications Engineering LLC).
The Middleprise is neither old news or premature news. The market is real and ready, and represents a once-in-a-decade opportunity for new market leadership.
In a recent contributed article to AGL’s Small Cell Magazine, I define the Middleprise as a potential $20B dollar market that consists of hotels, hospitals, college buildings, retail and multi-level Class A office towers where people rely upon smartphones to stay connected and safe. Oh, and less than 2% of this space has been addressed.
According to Earl Lum at EJL Wireless Research, the industry will migrate downstream from the Tier 1 venues to the Tier 1.5 and 2 Middleprise.
The Middleprise is a big deal. It challenges the technology toolkit, funding and business models, design and infrastructure considerations, and how venues will comply with fire and building code requirements for indoor public-safety communications.
Team SOLiD will discuss the Middleprise challenges and opportunities this week at SOLiD Basecamp (PMR #306 at Sands Expo). Please schedule time to meet or drop by to fuel up and visit one of our learning kiosks.
Safe travels and see you in Las Vegas!
CTIA Super Mobility 2015, DAS, Distributed Antenna System, In-Building Wireless, middleprise